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publish-dateOctober 1, 2024

5 min read

Why Use Generative AI and RPA for Intelligent Automation

Written by

Damanpreet Kaur Vohra

Damanpreet Kaur Vohra

Technical Copywriter, NexGen cloud

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Is your business being held back by inefficiencies that impact your bottom line? Many companies face inefficiencies that slow operations, increase costs and stagnate growth. The solution lies in combining Generative AI with Robotic Process Automation (RPA). While RPA handles routine and rule-based tasks, Generative AI brings cognitive intelligence, taking automation to the next level. As a result, businesses are seeing significant growth in streamlining workflows, decision-making and improving customer experiences with Gen AI and RPA. To give you a fair idea, the global RPA market is expected to exceed $13 billion by 2030, growing by over $12 billion since 2020- a massive growth. This clearly shows that businesses are no longer taking chances and adopting technologies that position them to lead in an increasingly competitive market.

In our latest article, we explore why Generative AI and RPA could be an ideal solution to increasing overall efficiency for scaling businesses. 

1. Data Generation and Preprocessing

One of the common challenges businesses face is the lack of sufficient high-quality data for training machine learning models. This shortage can occur in various industries, especially when collecting real data is difficult or restricted due to privacy regulations. For example, the financial and healthcare sectors often face stringent data privacy concerns, limiting their access to actual datasets. The inability to access enough real-world data can result in underperforming models that fail to generate accurate predictions or insights.

Generative AI offers a powerful solution by generating synthetic data that mirrors real-world data, ensuring organisations can overcome these data limitations. It produces large volumes of data that mimic actual scenarios while addressing privacy concerns. In turn, businesses can continue to develop and train advanced models without compromising data security. RPA complements this by automating the integration of AI-generated data into business processes, enabling smooth, continuous, and error-free operations.

For instance, in the financial industry, generative AI can produce synthetic customer profiles that simulate different transaction patterns for use in fraud detection system training. By applying RPA, this process can be fully automated- managing everything from testing across different environments to continuously refining fraud detection models. The combination of AI and RPA not only accelerates the data generation process but also ensures that companies can build reliable, data-driven models faster, leading to improved decision-making and a reduction in operational costs related to manual data handling.

2. Real-Time Chatbots

Customer service teams often encounter inefficiencies with traditional chatbots, which rely on fixed scripts to respond to customer inquiries. These bots struggle with complex or nuanced queries, leading to a poor customer experience. In many cases, customers need to repeat themselves or are transferred to a human representative, negating the efficiency these systems were designed to provide. This inefficiency can be frustrating for customers and costly for businesses in terms of time and resources.

By incorporating Generative AI into chatbots, businesses can provide more engaging and contextually relevant responses to customer inquiries. Unlike traditional bots, LLM-based chatbots understand the intricacies of language, enabling them to answer more complex questions with higher levels of personalisation. This improves customer satisfaction and reduces the need for human intervention, making customer service operations more efficient.

RPA further automates backend functions. For example, when customers inquire about order statuses, RPA automates tasks such as verifying order details, processing refunds, or checking inventory. This allows AI-powered chatbots to manage a wide range of requests. A retail business utilising this combined technology could handle customer support queries regarding product availability or returns without any delays, freeing up human agents for more advanced tasks. 

3. Image and Document Processing

Many industries rely heavily on documents and images to store valuable data, but these resources often come in inconsistent or degraded formats. Manually processing, verifying, and organising these documents is not only time-consuming but also prone to human error. Legal, medical, and financial organisations deal with vast amounts of paperwork, including damaged or old documents that must be carefully reviewed and processed, consuming precious time and resources.

Generative AI improves document processing by enhancing and restoring old or degraded images and text, making them readable and usable again. The AI can analyse the structure and content of these documents, translating complex, scanned materials into a digital format that can be further processed. By using RPA, businesses can automate subsequent document handling, such as data extraction, verification, and classification.

For example, in the legal industry, Generative AI can restore legible copies of aged or damaged contracts, while RPA can categorise these documents and extract key data for further action, like legal proceedings or compliance checks. By automating repetitive document processing tasks, RPA frees legal teams from manual work, ensuring that data is processed more efficiently. The combination of AI and RPA enables businesses to reduce errors, improve accuracy, and lower operational costs associated with labour-intensive document workflows. 

4. AI-Driven Decision Making

Organisations struggle to analyse large volumes of data to make quick and informed decisions. Due to the complexity and scale of modern data, businesses find it difficult to identify meaningful insights manually. This can lead to delays in decision-making, missed opportunities and inefficient resource allocation. Data integration from multiple sources without automation creates operational roadblocks and increases the risk of human error.

The combination of Generative AI and RPA can drastically improve decision-making by automating the analysis of massive datasets. Generative AI uncovers hidden patterns, trends, and insights by examining data from various sources, changing raw data into valuable predictions and actionable insights. RPA ensures that these insights are immediately actionable by automating the execution of decisions in real-time, without the need for manual intervention.

In supply chain management, for example, AI can predict fluctuations in demand, considering historical patterns and external factors like weather or market trends. By integrating this with RPA, businesses can automate the modification of procurement schedules, adjust inventory levels, and manage communications with suppliers without delay. This increases operational efficiency, minimises waste and optimises resource allocation- leading to reduced costs and increased profits. 

5. Natural Language Understanding

Handling unstructured text data, such as customer emails, social media posts or survey responses, often overwhelms businesses. The information hidden in these communications is often hard to categorise and act upon, making it difficult for companies to gain timely insights or provide efficient responses. Without proper automation, organisations face delays in identifying urgent issues, resulting in lower customer satisfaction and missed opportunities.

Generative AI's advanced natural language processing (NLP) capabilities help businesses extract valuable meaning from unstructured text. By interpreting customer feedback, social media comments, and emails, AI can detect sentiments, categorise issues, and identify priorities—analysing textual information at scale. This enhances a company’s ability to respond quickly and more accurately to customer needs.

RPA works in sync with Generative AI by automating responses and processes based on AI-generated insights. For example, a telecom company can analyse customer complaints received via emails or social media using AI for sentiment detection, identifying whether the complaint is critical or routine. RPA can then escalate high-priority cases, initiate automatic responses, or route issues to the appropriate departments, ensuring customers receive quick and effective resolutions. This automation streamlines workflows reduces human error and provides faster, more efficient service.

Conclusion

Businesses will continue to adopt Generative AI and RPA to improve operational efficiency, but the real challenge lies in finding the ideal robust infrastructure and scalable solutions to meet increasing demands. To fully leverage such technologies, the underlying platform must be capable of handling diverse workloads and scale as your business grows. At the AI Supercloud, we address these challenges by offering state-of-the-art, personalised solutions designed for dynamic AI workloads. With cutting-edge NVIDIA technologies like the upcoming NVIDIA Blackwell GB200 NVL72 and the powerful NVIDIA HGX H100 and NVIDIA HGX H200, our platform offers superior performance at scale. We provide bespoke infrastructure with scalable GPU, CPU, RAM and storage configurations, giving your business the flexibility to adjust based on their needs. But that’s not all, our experts support you from deployment through scaling to accelerating your AI journey to achieve efficiency at every step.

Accelerate Generative AI with AI Supercloud

Choose AI Supercloud today to accelerate your AI workloads. To get started, schedule a call with our specialists to discover the best solution for your project’s budget, timeline and technologies.

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FAQs

What is Generative AI?

Generative AI uses advanced algorithms to create new data, such as text, images, or synthetic datasets, based on existing patterns and insights.

What is Robotic Process Automation (RPA)?

RPA automates repetitive, rule-based tasks and processes, enabling businesses to streamline operations and reduce manual efforts.

How can Generative AI and RPA work together?

Combining Generative AI and RPA streamlines complex tasks by generating data with AI while RPA automates actions based on that data, improving workflow efficiency.

What industries can benefit from Generative AI and RPA?

Industries like finance, healthcare, retail, and manufacturing can use Generative AI and RPA to automate workflows, improve data analysis, and enhance customer experiences.

How does the AI Supercloud help with Generative AI and RPA?

The AI Supercloud provides a powerful, scalable infrastructure that supports demanding AI and RPA workloads, offering cutting-edge GPU and storage solutions to optimise performance and accelerate AI-driven automation processes.

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